Magento SEO

When implementing best practice SEO these following steps should be taking into considering to achieve technical driven optimized search.

Initial SEO Audit and Site Prep

Website assessment and SEO Audit

1. Get Access to Google Analytics and Webmaster tools
2. Run SEO Audit through Raven SEO Tools

Setting up Dev-standard for each project

1. Estimated hours-3-4hrs

Configure Magento Admin for Best Search Engine Optimization practices

1. Estimated hours-2-4hrs

URL Updates

301 redirects

1. Upload 301 redirect spreadsheet into the htaccess.file
2. Estimated hours-2-4hrs

Site Visibility

Optimized for Mobile

1. Responsive Design
2. Dynamic serving

https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/responsive-design

Implement Google Analytics

1. GA on all pages
2. Estimated hours 1-2hrs

Implement Google Webmaster Tools

1. Setting up Sitemap and testing Microdata. Checking Index status and crawl errors.
2. Estimated hours 1-2hrs

Implement Optimized Sitemap 

1. Generate an XML-estimated hours 1-2hrs

Technical SEO Implentations

Implement Structured Data/Rich Snippets/Microdata

1. Use extension
2. Manually code to implement Rich Snippets
3. Estimated hours-4-5hrs

Adding rel=next/pre to category pagination

1. Ma
2. Estimated hours-4-5hrs

Layered Navigation

1. Use Extension
2. Manually resolve with code
3. Estimated hours-2-4hrs

Implement Proper Canonicalization/Canonical URLs to Eliminate Duplicate Content

1. Estimated hours: 3hrs-4hrs

Robot.txt files implemented properly

1. Implementing Best Practice for Robot.txt files, i.e no follow, no index cart.
2. Estimated hours-2-4hrs

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