Set up Google Shopping

Configure the feed

1. Follow the steps on adding a feed section and use Google Shopping Feed under Feed Type.
   
   

2. Set the target Store View. 

   If you have different store views for each target country, you may want to create a feed for each of those stores. 
   When you change the store view, Feed Currency should be set on the default displayed currency for that store. (see Fig 1.5)

   Fig 1.5 Store view

   

3. Review Columns Map tab.

   Basic columns are preconfigured to match most catalogs. If the default value does not match your catalog, then you should change it to one that suits your catalog setup.

   If your store sells Apparels, you'll have to add in the apparel required columns: color, size, gender and age_group. Since apparels are mostly configurable products, use the Variant Attribute directive to map size and color columns onto configurable attributes. If your apparels are simple products with custom options instead of configurable products, you should use Custom Options in the mappings instead of Variant Attribute. Custom Options directive allow you to choose which options hold that particular column information. (see Fig 1.6)

   Fig 1.6 Columns Map

   

    

    

   US stores should not include tax in the product prices, so turn them off under the price and sale_price columns (see Fig 1.7)

   More options on how to set your feed columns, can be seen at Columns Map page.

    

   Save feed configuration !

   Fig 1.7 Product prices

   

    

    

    

    

4. Categorize products under Categories Map tab.

   First choose the right Feed Localization, which corresponds to target country and language of your store.

   Use the autocomplete boxes for each of your categories to find a matching google taxonomy. You should always pick something from the autocomplete list, otherwise google will not validate them.  

   Here you have a chance to exclude products from certain categories, by unchecking the related green box from the right side. (see Fig 1.8)

   Google will not accept products without a valid taxonomy, and if you have products that are not assigned to a category, you could use the Include products w/o category to exclude them.

   Save feed configuration !

   Fig 1.8 Categories Map

   

5. Select Shipping rates.

   Depending on the complexity of your store shipping definition, you can provide the rates to google in multiple ways. This configuration allows you to map your shipping rates in basic shipping methods like: flat_rate, table_rates, free_shipping. (see Fig 1.9)

   More complex shipping methods like carrier rates or rates by individual product can be set by following the Shipping and Tax guide. 

   After selecting the Shipping Methods, make sure you also select the target country under Countries select.

   Fig 1.9 Shipping rates

   

    

    

6. Set the FTP Uploads 

   Use the Add Account button and fill in the FTP account details created in preparation of your Merchant Center. (see Fig 1.10)

   See more information on FTP Uploads.

   Validate and Save feed configuration !

   Fig 1.10 FTP Uploads

Submit the feed to Google

1. Register the feed with Merchant Center

   Navigate to Feeds under merchant center and select + FEED button, then follow the steps to register it:

   Mode = Test, 

   Feed type = Products

   Target country - should correspond to the Feed Localization and Feed Currency set earlier at step 2. from feed configuration in magento.

   Feed name - can be anything, but for consistency, name it the same way as you did in magento. (see Fig 1.11)

   Fig 1.11 Register new feed

   

   Input method = Regular Uploads

   You could also go with Schedule fetches, and set the feed URL to the one generated in magento, but it's more convenient to use FTP uploads.

   File to be uploaded = feed_<id>.txt (see Fig 1.12)

   Replace the <id> with the feed ID in magento, as it can be seen in the feed management screen.

   Fig 1.12 Upload settings

   

2. Generate the feed

   Click the Run Now button in the feed feed management screen, and wait for the feed to complete. This will generate the feed file and also upload it to your Merchant Center. (see Fig 1.13)

   Feed will process daily, so at this step you may also adjust the Run Schedule if you need to. Check our guide on Generating the feed for more details.

   Fig 1.13 Generate Feed

    

   
   
   

3. Analyze results

   Once the feed has completed, go into the Merchant Center and select the feed you just registered.  

   Check the number of item processed and see if there are any errors with processing. If there are errors, follow our Testing and Troubleshooting section to help solve them.

    

   Once you clear errors, register the feed live by redoing the step 1. only this time Mode = Live, and use the same feed_<id>.txt file as used for the test one.

    

More on Google Shopping

• Shipping and Tax
• Run Adwords campaigns
• Enable automatic item updates
• Set up Google Inventory
• Google Promotions