Email Templates/Plan
Vince Malfeo (Unlicensed) and I created 3 separate customer email templates. A unique subject line will accompany the emails sent out at 10am and 2pm for Tuesday, Wednesday, and Thursday.
There are approximately 2500 emails in the database, and we will divide that evenly among the 6 emails sent out, averaging a little over 400 emails for each batch.
We will take a look at the open rate and conversions of each group of emails, and use that information to re-target customers with a follow-up email.
Expectations Based on Real Statistics (submitted 7/12/2016)
We have 2,424 Subscribers.
Our Industry averages a 15% Open Rate.
Our Industry averages a 1.3% Click Rate.
(stats generated by mailchimp as a whole collective of all of their clients and clients data)
If we hit the industry average of opens (15%), that would mean about 364 subscribers would view our email.
If we hit the industry average on click through rate (1.3%) that would mean about 32 subscribers would click our email.
Now a really good conversion rate according to independent research would be around 3% once the subscriber has opened the email, then clicked through. In our case, assuming we hit a 1.3% Click Through Rate, we are looking at realistically 1 Sale.
Now let’s assume we have an insanely good conversion, which would be 10%. That still only realistically gives us 3 to 4 Sales Total based on 32 subscribers would click through the email.
Unfortunately, there are also 2 other factors weighing against us.
- First email to this list in a long period of time
- Most subscribers purchased before Xtension Galaxy Transfer leaving them unfamiliar
EMAIL STATISTICS WILL BE ADDED END OF WEEK (7/15/2016)
Template 1 Tuesday 10,2
10:00 AM Subject Line: Limited Time: 30% OFF Shopping Feed Tool
2:00 PM Subject Line: NEW PRODUCT ALERT! Limited Time Offer!
Template 2 Wednesday 10,2
10:00 AM Subject Line: Introducing The New Rocket Shopping Feeds
2:00 PM Subject Line: Since you purchased Google Shopping Feed…
Template 3 Thursday 10,2
10:00 AM Subject Line: Rocket Shopping Feeds - No Longer Just Google
2:00 PM Subject Line: New Product Alert - Coupon Code Inside
UPDATE: The above templates don't reflect the changes made to add visiture to the templates which started with all emails sent on Wednesday and Thursday. The finished product(s) can be seen within the mailchimp dashboard.
Email Performance Stats (Posted 7/18/2016)
Template 1 - 10AM Campaign
Day: Tuesday
List Size: 405
Successful Deliveries: 384
- Total Opens: 119
- Total Clicks: 5
- Total Bounced: 21
- Total Unsubscribed: 15
Open Rate: 31.0% (Industry Average: 15.0%)
Click Rate: 1.3% (Industry Average: 1.3%)
- https://xtensiongalaxy.com/rocket-shopping-feeds.html (5 Unique Clicks)
Total Sales: 1 Sale
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Template 1 - 2PM Campaign
Day: Tuesday
List Size: 403
Successful Deliveries: 378
- Total Opens: 159
- Total Clicks: 7
- Total Bounced: 25
- Total Unsubscribed: 9
Open Rate: 42.1% (Industry Average: 15.0%)
Click Rate: 1.9% (Industry Average: 1.3%)
- https://xtensiongalaxy.com/rocket-shopping-feeds.html (7 Unique Clicks)
Total Sales: 0
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Template 2 - 10AM Campaign
Day: Wednesday
List Size: 403
Successful Deliveries: 380
- Total Opens: 75
- Total Clicks: 8
- Total Bounced: 23
- Total Unsubscribed: 2
Open Rate: 19.7% (Industry Average: 15.0%)
Click Rate: 2.1% (Industry Average: 1.3%)
- https://xtensiongalaxy.com/rocket-shopping-feeds.html (8 Unique Clicks)
- http://www.visiture.com/rocketweb-google-shopping/ (1 Unique Click)
Total Sales: 0
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Template 2 - 2PM Campaign
Day: Wednesday
List Size: 403
Successful Deliveries: 366
- Total Opens: 139
- Total Clicks: 19
- Total Bounced: 37
- Total Unsubscribed: 3
Open Rate: 38.0% (Industry Average: 15.0%)
Click Rate: 5.2% (Industry Average: 1.3%)
- https://xtensiongalaxy.com/rocket-shopping-feeds.html (18 Unique Clicks)
- http://www.visiture.com/rocketweb-google-shopping/ (2 Unique Clicks)
Total Sales: 0
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Template 3 - 10AM Campaign
Day: Thursday
List Size: 403
Successful Deliveries: 375
- Total Opens: 127
- Total Clicks: 5
- Total Bounced: 28
- Total Unsubscribed: 4
Open Rate: 33.9% (Industry Average: 15.0%)
Click Rate: 1.3% (Industry Average: 1.3%)
- https://xtensiongalaxy.com/rocket-shopping-feeds.html (4 Unique Clicks)
- Vimeo video (1 Unique Click)
- http://www.visiture.com/rocketweb-google-shopping/ (1 Unique Click)
Total Sales: 0
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Template 3 - 2PM Campaign
Day: Thursday
List Size: 409
Successful Deliveries: 383
- Total Opens: 134
- Total Clicks: 7
- Total Bounced: 26
- Total Unsubscribed: 7
Open Rate: 35.0% (Industry Average: 15.0%)
Click Rate: 1.8% (Industry Average: 1.3%)
- https://xtensiongalaxy.com/rocket-shopping-feeds.html (5 Unique Clicks)
- Vimeo video (2 Unique Clicks)
- http://www.visiture.com/rocketweb-google-shopping/ (1 Unique Click)
Total Sales: 0
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Summary
- Each email performed above industry average (industry average stats are provided on the top of this page)
- 1 Sale Total hit the industry average
- Wednesday - 2PM Time slot along with Template 2 performed the best for open and click rate.
- Seems to be a pattern that 10am is performing less than 2pm for opens and clicks.
Top Performer
Day: Wednesday
Time: 2:00 PM
Template: Template 2
Subject Line: Since you purchased Google Shopping Feed…
Image of Email:
- Even though this emailed performed the best with open rate and click through rate, no sales were resulted. The first email sent at 10AM on Tuesday (Template 1) resulted in 1 Sale.
Mailchimp provides extensive statistics, for example:
- We can see every email address who clicked and every email address who opened.
- We can see who unsubscribed
- We can see who bounced
- We can see which subscribers have the most opens
- We can see who complained
- We can see what time each email was opened and location
CC: Jeff Springer (Unlicensed)
Email Performance Stats (Posted 7/29/2016)
Follow-Up Email Block 1 Subject Line
Day: Wednesday
List Size: 376
Successful Deliveries: 368
- Total Opens: 118
- Total Clicks: 7
- Total Bounced: 8
- Total Unsubscribed: 4
Open Rate: 32.1% (Industry Average: 15.0%)
Click Rate: 1.9% (Industry Average: 1.3%)
- https://xtensiongalaxy.com/rocket-shopping-feeds.html (7 Unique Clicks)
Total Sales: 0
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Follow-Up Email Block 1 Subject Line
Day: Wednesday
List Size: 403
Successful Deliveries: 378
- Total Opens: 159
- Total Clicks: 7
- Total Bounced: 25
- Total Unsubscribed: 9
Open Rate: 42.1% (Industry Average: 15.0%)
Click Rate: 1.9% (Industry Average: 1.3%)
- https://xtensiongalaxy.com/rocket-shopping-feeds.html (7 Unique Clicks)
Total Sales: 0
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Follow-Up Email Block 1 Subject Line
Day: Wednesday
List Size: 380
Successful Deliveries: 372
- Total Opens: 102
- Total Clicks: 4
- Total Bounced: 8
- Total Unsubscribed: 2
Open Rate: 27.4% (Industry Average: 15.0%)
Click Rate: 1.1% (Industry Average: 1.3%)
- https://xtensiongalaxy.com/rocket-shopping-feeds.html (2 Unique Clicks)
- http://www.visiture.com/rocketweb-google-shopping/ (2 Unique Click)
Total Sales: 0
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Follow-Up Email Block 2 Subject Line
Day: Wednesday
List Size: 387
Successful Deliveries: 381
- Total Opens: 97
- Total Clicks: 5
- Total Bounced: 6
- Total Unsubscribed: 2
Open Rate: 25.5% (Industry Average: 15.0%)
Click Rate: 1.3% (Industry Average: 1.3%)
- https://xtensiongalaxy.com/rocket-shopping-feeds.html (4 Unique Clicks)
- http://www.visiture.com/rocketweb-google-shopping/ (1 Unique Clicks)
Total Sales: 0
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Follow-Up Email Block 2 Subject Line
Day: Wednesday
List Size: 378
Successful Deliveries: 362
- Total Opens: 107
- Total Clicks: 9
- Total Bounced: 16
- Total Unsubscribed: 1
Open Rate: 29.6% (Industry Average: 15.0%)
Click Rate: 2.5% (Industry Average: 1.3%)
- https://xtensiongalaxy.com/rocket-shopping-feeds.html (8 Unique Clicks)
- http://www.visiture.com/rocketweb-google-shopping/ (1 Unique Click)
Total Sales: 1 Sale
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Follow-Up Email Block 2 Subject Line
Day: Wednesday
List Size: 380
Successful Deliveries: 380
- Total Opens: 140
- Total Clicks: 6
- Total Bounced: 0
- Total Unsubscribed: 5
Open Rate: 36.8% (Industry Average: 15.0%)
Click Rate: 1.6% (Industry Average: 1.3%)
- https://xtensiongalaxy.com/rocket-shopping-feeds.html (6 Unique Clicks)
- http://www.visiture.com/rocketweb-google-shopping/ (1 Unique Click)
Total Sales: 0
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