How we're better than the competition

This looks like our strongest competitor: https://www.wyomind.com/

some others:

https://amasty.com/product-feed.html

https://www.gomage.com/extensions/gomage-feed-pro.html

https://mirasvit.com/magento-extensions/advanced-product-feeds-generator.html

How are we better than these?  What places are we not better?

For most of the areas we're better, we should make a comparison grid to help make a decision over us and the competition.  For those parts we could improve, let think about getting that into the roadmap.